eCommerce Facebook Pixel

$ 62.73

v 12.0 Third Party 97

Availability	Odoo Online Odoo.sh On Premise
Odoo Apps Dependencies	• eCommerce (website_sale) • CRM (crm) • Calendar (calendar) • Contacts (contacts) • Discuss (mail) • Website (website) • Invoicing (account)
Community Apps Dependencies	Show • Facebook Pixel Events • Website Facebook Pixel
Lines of code	1310
Technical Name	`website_sale_facebook_pixel`
License	OPL-1
Website	https://garazd.biz
Versions	16.0 15.0 17.0 14.0 12.0 13.0

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Availability	Odoo Online Odoo.sh On Premise
Odoo Apps Dependencies	• eCommerce (website_sale) • CRM (crm) • Calendar (calendar) • Contacts (contacts) • Discuss (mail) • Website (website) • Invoicing (account)
Community Apps Dependencies	Show • Facebook Pixel Events • Website Facebook Pixel
Lines of code	1310
Technical Name	`website_sale_facebook_pixel`
License	OPL-1
Website	https://garazd.biz
Versions	16.0 15.0 17.0 14.0 12.0 13.0

eCommerce Facebook Pixel

Track customer activities with Facebook Pixel events on product or category website pages.

Add Pixel

Activates with a wizard in one window

Multi

Multi-Website support

Try me

Demo & Test. Click on Live Preview

Support

Free 30 days support and 180 days bug-fixing

Module Features

Simply configurable from Odoo

Adds pixel events ViewContent, Search, AddToCart, InitiateCheckout, AddPaymentInfo and Purchase

Use automatic or custom properties for events

Includes the modules: Website Facebook Pixel, Facebook Pixel Events

Watch the Video Tutorial

Watch on Youtube

The event ViewContent

To activate the Facebook Pixel event ViewContent:

Go to the Website - Facebook - Quick Setup menu.
Select the website if you use multi-website in your Odoo.
Activate the standard event ViewContent.

Odoo 12.0 the Facebook Pixel event ViewContent configuration on website

The event ViewContent code activates when someone visits a product web page's URL.

In automatic mode the event has the following properties:

content_type: product
content_name: the product name
content_category: the product website category name
content_ids: the list of product template or product variant ids (it can be defined in the Setup Wizard on the Automatic Properties tab)
value: the product template sale price
currency: the website default currency

Odoo 12.0 Facebook Pixel event AddToCart on the product page

The event Search

To activate the Facebook Pixel event Search:

Go to the Website - Facebook - Quick Setup menu.
Select the website if you use multi-website in your Odoo.
Activate the standard event Search.

Odoo 12.0 the Facebook Pixel event Search configuration on website

The event Search code activates on the product search results webpage when someone has made product search.

In automatic mode the event has the following properties:

search_string: entered search string
content_type: product
content_ids: the list of product template or product variant ids (it can be defined in the Setup Wizard on the Automatic Properties tab)
currency: the website default currency

Odoo 12.0 Facebook Pixel event Search on the product page

The module Facebook Catalog Product Feed allows to pair and associate a pixel with your product catalog using the Facebook Catalog Manager.

The event AddToCart

To activate the Facebook Pixel event AddToCart:

Go to the Website - Facebook - Quick Setup menu.
Activate the standard event AddToCart.

Odoo 12.0 Facebook Pixel event AddToCart configuration on website

The event AddToCart code will be added on the product page. It will be fired on the clicking button Add to cart.

In automatic mode the event has the following properties:

content_type: product
content_name: the product name
content_category: the product website category name
content_ids: the list of product template or product variant ids (it can be defined in the Setup Wizard on the Automatic Properties tab)
value: the product template sale price
currency: the website default currency

The module also adds the event AddToCart to the webpage /shop (product list). To enable this feature activate the option Add to Cart in the Customize website menu.

Odoo 12.0 enable option Add to Cart on a products webpage

The event InitiateCheckout

To activate the Facebook Pixel event InitiateCheckout:

Go to the Website - Facebook - Quick Setup menu.
Activate the standard event InitiateCheckout.

Odoo 12.0 Facebook Pixel event InitiateCheckout configuration on website

The event InitiateCheckout code will be added on the Cart page. It will be fired on the clicking button Process Checkout.

In automatic mode the event has the following properties:

content_type: product
content_ids: list of product template or product variant ids (it can be defined in the Setup Wizard on the Automatic Properties tab)
contents: list of value pairs of product template (or product variant) id and product quantity
value: the total amount of products in the Cart
currency: the default pricelist currency
num_items: number of product lines in the Cart

Odoo 12.0 Facebook Pixel event InitiateCheckout on the Cart page

The event AddPaymentInfo

To activate the Facebook Pixel event AddPaymentInfo:

Go to the Website - Facebook - Quick Setup menu.
Activate the standard event Add Payment Info.

Odoo 12.0 the Facebook Pixel event AddPaymentInfo configuration on website

The event AddPaymentInfo code activates when payment information is added and the visitor clicks the Next button on the billing address webpage.

In automatic mode the event has the following properties:

value: the order total amount
currency: the order pricelist currency
content_type: product
content_ids: list of product template or product variant ids (it can be defined in the Setup Wizard on the Automatic Properties tab)
contents: list of value pairs of product template (or product variant) id and product quantity

Odoo 12.0 the Facebook Pixel event AddPaymentInfo on the checkout web page

The event Purchase

To activate the Facebook Pixel event Purchase:

Go to the Website - Facebook - Quick Setup menu.
Activate the standard event Purchase.

Odoo 12.0 Facebook Pixel event Purchase configuration on website

The event Purchase code will be added on the Confirmation page. It will be activated on the visiting the final page of the checkout process.

In automatic mode the event has the following properties:

value: the total amount of a Sale Order
currency: the Sale Order pricelist currency
num_items: number of product lines in the Sale Order
content_type: product
content_ids: list of product template or product variant ids (it can be defined in the Setup Wizard on the Automatic Properties tab)
contents: list of value pairs of product template (or product variant) id and ordered quantity

Odoo 12.0 Facebook Pixel event Purchase on the confirmation page

Product IDs in parameters

You can choose what ids do you want to send by Facebook Pixel in the parameters content_ids and contents: product templates or product variants.

Select the value Product Template ID to send product templates ids or Product ID for product variant ids.

Odoo False.0 eCommerce Facebook Pixel choose type of product ids

To relate the same product IDs in your Facebook Catalog use the module Facebook Catalog Product Feed that implements a data feed as for product templates as product variants.

Related Modules

Facebook Catalog Product Feed

Product catalogue to advertise or sell items on Facebook and Instagram

Website robots.txt

Managing robots.txt for websites

eCommerce Billing and Shipping Address

Define billing and shipping address fields, change shop grid, set the default country.

Additional Information

Create and install a Facebook pixel: https://www.facebook.com/business/help/952192354843755
Specifications for Facebook pixel standard events: https://www.facebook.com/business/help/402791146561655
Set the value and currency of your Facebook pixel standard event: https://www.facebook.com/business/help/392174274295227
How do I confirm that my Facebook pixel is working? https://www.facebook.com/business/help/218844828315224

The functionality of the module may partially or completely not work if you use website theme customizations or have installed custom modules that change standard website pages and views. Please contact us for more information and advice.

Support and development

Contact us:

support@garazd.biz

https://garazd.biz/contactus

Version: 12.0.2.0.3

Changelog

12.0.2.0.3 2021-04-23

Improve the Setup wizard
Improve the event AddToCart
Improve the event InitiateCheckout
Improve the event AddPaymentInfo
Add the event ViewContent

12.0.2.0.2 2021-01-16

Improve description.

12.0.2.0.1 2020-02-19

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Module Improvement: Mass edit of Facebook Pixel events

Yury

on 11/23/19, 5:07 PM Author

The new module version allows to mass edit Facebook Pixel events: Add events for selected records (products, eCommerce categories); Remove certain events from selected records; Remove all events from selected records; Replace with certain events for selected records; Apply actions to products of eCommerce categories.

Terry

on 11/18/19, 4:20 AM Confirmed Purchase

Can Facebook Pixel be added to all products at once? or need to open a page to add one product after another? I see that it is added for the E-commerce categories. Is this for the category page or for all products under the category

Re:

Yury

on 11/18/19, 10:18 AM Author

Hello, Terry. Thank you for your question, it will help us to improve our module. You can add the Facebook Pixel to a product page one after another. Adding the Pixel to the E-commerce category takes effect only for the category page. We are going to implement your suggestions soon.